How to close a deal

Here are some quick tips on closing a deal, based on my experiences spending a lot of money on various things recently (including during the 11/11 sales…). 🥲

Make yourself known to potential clients

Sometimes, you might luck out and get clients via word of mouth, but don’t wait for this to happen!

Make yourself visible in places where potential clients hang out. These places could be:

• LinkedIn
• Slack communities for your industry
• Offline events like trade fairs

If people need your services but have no idea you exist, you won’t be chosen for the project.

Be familiar with the prospect’s requirements

Familiarise yourself with the prospect’s requirements, and then tailor your sales pitch accordingly.

If you use a generic script and ask for information the prospect has already given you, you’re less likely to make a good impression. Or make the sale.

Be patient

Closing the deal can take time. The prospect may need to talk to you multiple times or settle certain things on their end before they’re ready to buy.

So, in the meantime, be patient! Continue being visible to the prospect the whole time! And let the sale slowly cook!

(Ideally, you’ll also have other projects to keep you occupied while you wait. Plant lots of “seeds”.)

Offer a good price

Provide a huge amount of value for your asking price, and prospects are more likely to open their wallets.

The key here is to communicate the value you offer. So, spell out everything included in your price, elaborate on your expertise and show off your testimonials from satisfied clients.

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Now, over to you!

What have you spent money on recently? And, more importantly, what made you decide to part with your money?

More freelancer news

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